Transform into an

AI-Driven Marketing Leader with a Work-Integrated Master’s

mark 12-month paid work placement in Singapore on real AI + digital business projects
mark Earn while you learn for an international master’s degree with hands-on industry exposure
mark Flexible learning approach designed to fit your pace and needs at every stage
 
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Course Overview

Explore the intricacies of digital marketing, content marketing, marketing automation, CRM applications, Agile Project Management, Generative AI, and omni-commerce campaigns. From mastering essential digital marketing principles to harnessing the power of multimedia content and automation tools, this course provides a holistic understanding of modern marketing strategies.

Upon completion, you will emerge equipped with the expertise to craft effective digital marketing campaigns, engage target audiences across various platforms, analyze data-driven insights, and optimize strategies for maximum impact.

Create engaging multimedia content, enhancing audience interaction and brand recognition in digital marketing.

Utilize CRM and automation tools, optimizing workflows and improving customer relationships for effective marketing.

 Develop aligned digital strategies, executing omni-commerce campaigns across channels for maximum impact.

Analyze campaign metrics, making informed decisions for improved digital marketing performance.

Devise strategic sales plans, aligning with business objectives to drive growth in digital environments.

Master these tech tools

DM Tools

Pay & Prospect_DM
Source: PayScale, Glassdoor, and prevailing employment market rates

Future-ready your career as an Omni-Channel Digital Marketer to achieve growth in the digital economy

An Omni-Channel Digital Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others. ​

This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.

A 2-step Work-Integrated Study Journey

Become an experienced future-ready AI talent with skills certification and master’s degree credentials in 18 months

6-Month Intensive Digital Skilling Bootcamp with Expert Mentoring

Acquire end-to-end digital marketing knowledge and practical skills through hands-on projects and expert-led mentoring. Explore digital marketing, content creation, automation, omni-commerce, solution sales, generative AI, and agile project management to build industry-ready expertise for impactful marketing roles and business success.

What You’ll Learn

  1. Digital Marketing

  2. Content Marketing and Video

  3. Marketing Automation and CRM Applications

  4. Omni Commerce Campaign

  5. Solution Sales

  6. Generative AI

  7. Agile Project Management (Implementation)

  8. Capstone Project – Digital Marketing Implementation

Awarded by:

enterprise.educlaas.comhs-fshubfs02 EduCLaaS Logo-Raspberry-Oct-01-2024-10-39-33-9438-AM-2

 
 
12-Month Part-time Study & Project Thesis for an Accredited International Master’s Degree

 

Establish a strong foundation in marketing through a blend of marketing theory with advanced digital strategies. Gain knowledge in consumer psychology, digital branding, and social media, developing skills and abilities to craft effective campaigns and drive impactful marketing results.

Awarded by:

   Unimarconi_logo

What You’ll Learn

  1. Digital Marketing Management

  2. Marketing Practice

  3. Communication & Media

  4. Marketing Theory

  5. Final Thesis
 
6-Month Intensive Digital Skilling Bootcamp with Expert Mentoring

 

Acquire end-to-end digital marketing knowledge and practical skills through hands-on projects and expert-led mentoring. Explore digital marketing, content creation, automation, omni-commerce, solution sales, generative AI, and agile project management to build industry-ready expertise for impactful marketing roles and business success.

What You’ll Learn

  1. Digital Marketing

  2. Content Marketing and Video

  3. Marketing Automation and CRM Applications

  4. Omni Commerce Campaign

  5. Solution Sales

  6. Generative AI

  7. Agile Project Management (Implementation)

  8. Capstone Project – Digital Marketing Implementation

Awarded by:

enterprise.educlaas.comhs-fshubfs02 EduCLaaS Logo-Raspberry-Oct-01-2024-10-39-33-9438-AM-2
 
12-Month Part-time Study & Project Thesis for an Accredited International Master’s Degree

Establish a strong foundation in marketing through a blend of marketing theory with advanced digital strategies. Gain knowledge in consumer psychology, digital branding, and social media, developing skills and abilities to craft effective campaigns and drive impactful marketing results.

What You’ll Learn

  1. Digital Marketing Management

  2. Marketing Practice

  3. Communication & Media

  4. Marketing Theory

  5. Final Thesis

Awarded by:

Unimarconi_logo

 
 

Adaptive, personalized, and outcome-based learning method

Learn in a competency-based curriculum aligned with Singapore's 70:20:10 skills framework delivered through hands-on projects. At every stage you can choose a learning approach that fits your pace, needs, and goals.

  • Self-paced Digital Learning

  • Flipped Class

  • Personalized Mentoring

Get your guide to get started in your Digital Marketing career!

Career Acceleration
Explore how you could be one of the top 10% in-demand marketer in the industry with AI-focused skills.

Smarter Learning Path
Configure a work-integrated learning pathway that equips you with in-demand AI development skills, giving you an edge over others from day one.
 
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Our Learners' Reviews  

See the stories of how our learners transformed their academic journey and career journey together with eduCLaaS
 
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Frequently Asked Questions

Is my job guaranteed upon the completion of the training?

Our job placement assistance backed by more than 10 years of track record has helped an average of over 500 locals to transit to high-growth digital jobs each year, but we do not guarantee any job placement. We provide assistance that improves your chances of securing your desired digital job.

Is age a major factor when it comes to securing a job through your job placement assistance?

Some of our employers preferred younger candidates and we also have employers who preferred mature ones. These employers recognised that mature candidates would cherish employment opportunities more than the younger ones and be more responsible and reliable at work.

Can I get an exemption if I posses some related skills or certifications?

Exemption will be on a case-by-case basis but largely for learners who already have the same certifications residing within our programmes.

What are the upcoming intake dates for the programme?

Our intakes vary throughout the year. Please register your interest with us to get the details for the latest upcoming intakes.

What are the timings and frequency of the training sessions?

This will take place 1-year full time and and 1 year part-time, with the first year being intensive digital skilling taking place daily 9am to 6pm. From second year onwards learners will attend a part-time study conducted 7pm to 9 pm, 2-3 sessions per week, accompanied with real-world industry projects mentored by industry experts.

What is the minimum requirement needed on my PC/laptop?

Hardware: Intel i5 or equivalent, 8 GB RAM, 500GB HDD. Operating System: Microsoft Windows 7. Application: Microsoft Office 2010, Google Chrome and Internet Explorer. Newer version of the above specifications is highly recommended.

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